Skillset Squad brings brand strategy, marketing, creative production, technology and business operations together.
Our approach comes from a practical observation: winning attention is only one part of building a business. A company also needs dependable processes, useful systems, clear responsibilities and the ability to deliver what its brand promises.
We work at the intersection of those needs.
Why We Work This Way
Different business functions affect one another.
A marketing campaign depends on a clear offer and an effective customer journey. A booking system depends on how staff manage time and resources. A CRM depends on a sales process people can consistently follow.
When those parts are disconnected, teams create more activity without necessarily solving the underlying problem.
Our work seeks to connect the strategy with its implementation and ongoing operation.
Experience Across Different Business Models
Our perspective has been informed by digital products, creative production and service-based operations.
TheTrustedProp offers experience with information architecture, online product experiences and community-oriented activity.
Dr Bomb provides a window into production, booking coordination, equipment, creative delivery and customer expectations.
Work246 illustrates the relationship between physical workspace operations, member management, recurring commercial arrangements and supporting technology.
What We Believe
Clarity Before Activity
Understanding the problem comes before choosing a channel, tool or deliverable.
Ownership Over Confusion
Work becomes more reliable when responsibilities and decisions are explicit.
Systems That Support People
Technology should simplify useful work, not force teams into unnecessarily complicated procedures.
Quality Is a Process
Clear briefs, reviews and feedback are more dependable than relying on last-minute corrections.
Continuous Improvement
A good process is reviewed as the business and its requirements change.
The Team Behind the Teams
Skillset Squad combines specialized responsibilities around shared business objectives.
Strategy, marketing, creative, technology, finance and operations contribute different perspectives. The goal is coordinated execution rather than disconnected tasks.
Strategy Meets Execution.
Bringing brand direction, marketing, client relationships, finance, technology, creative and operations together.
Siddhi Yadav
CEO & CMOResponsible for executive leadership and the marketing and brand direction of Skillset Squad. Her role connects positioning, commercial priorities, customer communication and creative direction at the leadership level.
Ajay Pathak
COOResponsible for the operational side of the business, including coordination, process design, systems and the execution needed to support ongoing work.
Thahir
Chief Relationship Officer (CRO)Relationship management, client communication and coordination.
Harsh Pasi
Chief Finance Officer (CFO)Finance leadership focused on the financial and administrative requirements that support business operations and decision-making.
Udit
CTOTechnology leadership covering engineering direction, software systems and technical implementation.
Farooque
Creative HeadCreative leadership focused on production standards, content quality and the coordination of creative deliverables.
Building a Business? Let's Understand the Challenge.
Tell us where you need clearer strategy, stronger execution or better systems.
Discuss Your ChallengeThe Team Behind the Teams.
Go behind the scenes and explore how strategy, creativity, technology and operations come together to build and grow businesses.
Explore our functional operating model. Roles and tools below illustrate how an engagement can work; they are not a formal organization chart or live company activity.
Turn business context into a useful positioning and execution plan.
Connect audience, offer, channels and measurement around the customer journey.
Turn clear briefs into coherent creative assets and a repeatable production rhythm.
Implement usable digital tools and integrations for a defined business requirement.
Support access, environments and operational ownership around the technology.
Keep objectives, workstreams, owners and improvement connected.
Keep customer conversations, knowledge and escalation accountable.
Check work against the brief and use real observations to guide decisions.
Let's Build Something That Works Better.
Tell us what you're building, what isn't working or what needs to grow. We'll start with the business problem and explore the right combination of capabilities.
D-0011, Akshar Business Park, Sector 25, Vashi, Navi Mumbai, Maharashtra, India